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A Whole New Mind | 
 enlarge | Author: Daniel Pink
Publisher: Riverhead
Category: EBooks
List Price: $15.00
Buy New: $9.99
You Save: $5.01 (33%)
Rating:  205 reviews
Sales Rank: 90
Format: Kindle Book
Media: Kindle Edition
Edition: 1
Pages: 288
Number Of Items: 1
Dewey Decimal Number: 153.35
ASIN: B000PC0SPU
Publication Date: April 10, 2007
Availability: Usually ships in 24 hours
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Product Description
The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment-and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.
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| Customer Reviews: Read 200 more reviews...
 Whole New Mind Blowing - Must Read and Do July 6, 2005
Umesh Vyas (New Delhi, India)
19 out of 20 found this review helpful
I am associated with 2 of threats mentioned by Daniel Pink, Asia and Automation. I work in India, and work with Outsourcing including software development and Business Process Outsourcing. And I can strongly identify with the solutions - particularly - Story, Symphony, Play, and above all Meaning.
This book identifies Mega-Trends very well and offers deep and meaningful solutions. It challenges the traditional focus on linear, analytical, reductionist thinking and brings forth the need to holistic, lively, and value driven approaches.
I have experienced some of the dilemmas listed and unconsciously experienced some of the solutions.
I also find an echo of Eastern spritualism and philosophy in this book. Krishna, the teacher in Gita, comes to mind as a good reference for Play, Story, Symphony and Meaning.
This book is timely, enjoyable, relevant, and very applicable.
A Must Read and a Must Do for all of us preparing for a "Flatter World"
The Times They Are A'Changin' December 8, 2005
Casey Dawes (California)
19 out of 20 found this review helpful
A fellow coach recommended this book to me and it was a great recommendation! As someone who was in an engineering field, but not of it, I began to feel that there was hope for creatures like me. I understand engineering, but my viewpoint tends to be a big picture viewpoint. Writing lines of code left half of me wanting something more and my fellow employees and managers irritated.
Pink provides a clue as to the types of jobs that will no longer exist in the United States in the coming decades by asking three questions: Can someone overseas do it cheaper? Can a computer do it faster? Is what I'm offering in demand in an age of abundance?
As I watched Information Technology (IT) jobs move overseas and become automated, I fully understood what Pink meant with the first question, but the last one had me stumped until I read further. Then, I grasped that I was already a member of a "fleet of empathic, meaning-seeking boomers" which had "already started wading ashore." I had self-identified as a Cultural Creative a number of years ago.
So if American jobs are significantly going to change, how do we prepare for what Pink calls the Conceptual Age? Even if you are planning to retire from your current job in the near future, the likelihood is that you will continue your work life in some form or another.
Daniel Pink describes six areas, or senses, which will need to be enhanced in order to be able to compete in the future job market. These six are design, story, symphony, empathy, play and meaning. For each one of these senses, Pink describes how they are being used in the business world right now and how they will be used in the future. He also discusses how their lack can affect the world around us. For example, Pink points out that the nonpartisan investigation of the outcome of the Palm Beach County (Florida) election in the 2004 "wasn't an evil Supreme Court or recalcitrant chads. It was bad design." [Italics his.]
In each section, provides a portfolio of things you can do to enhance your abilities. For example, in the story section, Pink suggests that you visit a storytelling festival. He provides locations, dates and contact information for seven festivals.
All in all, the book is an entertaining read and stimulation for thought. The world is changing and the economy is changing. As boomers enter the last phases of their official working life, what will they bring to the picture? Will corporations understand the value that people with experience bring to the job, or will they pursue the "cheaper and faster" model of exporting to Asia and hiring young college grads (often immigrants) to replace an aging work force?
Time will tell if Daniel Pink is right.
Buy -- Not Borrow -- This One April 20, 2005
Elizabeth Cavendish (Washington, DC)
13 out of 13 found this review helpful
Dan Pink's A Whole New Mind is so chock-full of ideas, websites to check out, courses to take, games to play, and places to visit, it is a resource you will want to have on your shelf and refer to for years to come. The book models one of the skills Pink describes as being particularly valuable in our conceptual economy -- "symphony", as it draws together ideas from macroeconomics and business, neuroscience and medicine, art and design, education, as it argues that to be successful, we must be able to synthesize from different fields.
So many business books are prolonged articles, boringly written, obvious, unsupported and impersonal, while pretending to offer the key to success in 300 pages. This one is different. Witty, readable and intelligent, it will help executives plot courses for their businesses and people to develop the skills they need for a career that won't be exported to Asia. More than that, A Whole New Mind will help parents steer their kids' education, lobby their school boards for art, drama, and interdisciplinary education. Pink's book is like visiting the Internet, though you can read it flat on your back: it opens up new areas for further research, new places for more information and urges the reader to try out examples of the ideas he's advancing. That's why you'll want to keep this book, not pass it along or borrow it for only a couple of weeks.
Do we have a word that signifies a 21st century "Renaissance Man"? Not someone who integrates Plato, Rousseau and Byron, but rather pop culture, successful charter schools, and brain scans? That's Dan Pink.
Our emerging Age is the Conceptual Age April 18, 2005
Steven B. Epstein (Phoenix, AZ)
13 out of 14 found this review helpful
Dan Pink's book "A Whole New Mind" has joined my `must have' list for my MBA students. It joins "Cluetrain Manifesto", "Rules for Revolutionaries", and "Crossing the Chasm."
5 star reviews that have preceded me, have explained the outline and thrust of the book quite well. I concur with them.
One highlight item that I would add, is when Pink went to India and met brilliant MBA's that make $14,000 per year, and enjoy a lifestyle at relatively 10x in many measures to the US worker at $25,000.
It is refreshing to have a journalist put names, and faces, and dreams to some of the emerging high middle class of India.
Pink is not being a 21st Century `Cassandra' by detailing his three "A's" of Asia, automation, and abundance. His early chapters lay out the threat and opportunity of Asia creating tens of millions of middle class workers and entrepreneurs, in India and China particularly. His general data and postulations for automation and abundance are spot on.
But rather than write a book like Reich or Thurow, demanding protectionism, Pink devotes roughly 2/3's of his book on what a thoughtful US or EU citizen should do, or assist their children in doing or learning to do.
In the later half of the book, Pink outlines and defines how Design, Story, Symphony, Empathy, Play, and Meaning will give "First World" citizens the acuity to respond to globalization, rapid technological change, and changing demographics.
I was very fortunate to meet Dan Pink in Phoenix, the week beginning his book tour. His speech for 80 to 100 Phoenix based designers and graphic artists, was terrific.
His line of the `MFA is the new MBA' was the key tag line, that caused many of the artists in the room, and all the `quants' in the room to recognize they have a `designed' and collaborative future together.
It is my hope that this book will have the wide audience that Alvin Toffler's `Future Shock' had, decades ago. Pink's device of the `Conceptual Age' following the `Information Age' might just earn him a citation in the pattern of Tom Wolfe, who labeled the 1970's as the "Me-Decade".
I highly recommend the book. As a graduation gift for high school, college, and graduate students, I recommend it even more.
Superb, a must read for all professionals August 17, 2005
B.Sudhakar Shenoy (India)
13 out of 14 found this review helpful
This is a book that can make a huge difference to our personal and professional life, irrespective of what we do for a living. The world so far was dominated by L-centred professionals or those whose who predominantly excel in using the left side of the brain. The admission tests to get into the best of today's professional courses test our analytical, arithmetic and verbal skills. The good news is that we have done well so far. But the bad news is that in the industrial age followed by the information we have utilised only one half of our brain, that is the "left". Welcome to the conceptual age which demands our "right" and rightfully so.
The author first explains the functioning of the human brain , its left and right sides and what they stand for, in a very simple and non jargon approach. His personal understanding of the functioning of the brain using the fMRI scan technology may appear over simplistic to a well trained medical professional or psychologist. But the information is sufficient to guide us through the subsequent chapters that fully engage both the sides of the brain.
We now live in an era of abundance (the wide range of goods at rock bottom prices at the neighbourhood shopping mall), Automation ( computers take over repetitive jobs) and emergence of Asia ( off shoring of white collar jobs at fractional costs). Today's products and services are an outcome of sequential, analytical and logical thought process of the L-centred professions.
To succeed in the next age which is conceptual, we need to wake up and kick start the right side of our brain argues the author. For example we need abilities to synthesise not just analyse. Synthesis is the ability to assemble the parts and see the whole thing while analysis is the ability to focus on specifics. The conceptual age needs high concept and high touch, a combination of right side capabilities along with the left side strengths. These then become the winning combination to differentiate, add value and succeed.
The author lists six senses or essential aptitudes - Design, Story, Symphony, Empathy, play and Meaning that are the basic ingredients of the conceptual age. A chapter for each and a good reference list ( titled portfolio section) includes books and web sites that provide us with rich source of information for further study.
The examples quoted under every topic are simply great. To cite one such example in the chapter on Story :
The queen died. The king died.
The queen died and the king died of a broken heart.
The first line conveys a fact. The second line conveys a story and we can feel the love. Stories combine context and emotion and appeal to our hearts. Unfortunately, most professionals focus on facts. Doctors interrupt patients on an average once in 23 seconds looking only for clinical data. But if they listen to the patients' stories, the context and emotion can make a big difference, in addition to the facts.
Another good example is Design. Design is the process of bringing new forms that the world has never seen. It is a combination of utility and substance. The CEO of a major car manufacturer claims that his company is in the art business and transportation is incidental. Design schools are the ones that can transform our products into things of joy. No wonder this profession has started gaining so much attention even in countries like India. ( Please refer to my review of the book " The Tipping Point" by Malcolm Gladwell. I am glad that my daughter has since chosen a course on Accessory Design and I am now able to appreciate her wisdom!)
The message is clear. The professional of the future is one who can appreciate the finer aspects of life that includes beauty, meaning and happiness.
I enjoyed every moment of this book. Guess whom I am gifting it to ?
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